SPF’s moment in the sun shows no sign of setting. If brands like Coola and Supergoop helped consumers consider sunscreen as more than just a drug-store standby, today, labels like Vacation, Ultra Violette, and Beauty of Joseon are cementing its status as a market-driving beauty product. In 2023, the volume of Google searches for skincare […]
Does Burberry Have the Wrong Strategy?
Burberry’s latest revamp has faltered. Sales dropped 12 percent in the first three months of 2024. The British trench coat maker isn’t the only luxury player that’s struggling in a cooling luxury market, of course. Gucci’s sales fell 20 percent in the first quarter. But Burberry’s poor performance has ratcheted up the pressure on those […]
Is Fashion Done With Diversity Departments?
In 2019, Liela Touré, working in public relations at a high-end e-commerce retailer, suggested forming an employee resource group for racial-minority staff. The company’s global social responsibility manager shared that similar proposals had repeatedly been dismissed by senior executives. Everything changed in 2020 after the death of George Floyd. The global protests and feedback from […]
Pamela Love Buys Back Her Brand
Pamela Love, acclaimed for her innovative jewellery designs, has reacquired her eponymous brand from RedLuxury Group. The Paris-based investment firm secured an 80 percent stake in her business in 2019. “We were not aligned on business practices and strategies,” said Love, highlighting discrepancies with investor expectations. The rebuy happened through a strategic collaboration with Alex […]
How to Optimise Brand Performance Strategies to Reach Gen-Z Consumers
**How to Optimise Brand Performance Strategies to Reach Gen-Z Consumers** Gen-Z, born between 1995 and 2009, constitutes 30% of the global population and wields a staggering $450 billion in spending power, according to the BBC. As this group grows in influence, fashion and beauty brands are sharply focusing on strategies to engage them effectively. Aligning […]
Nike Brings Back Retired Executive to Fix Slumping Retail Sales
Nike Brings Back Retired Executive to Fix Slumping Retail Sales Nike Inc. has rehired Tom Peddie, a veteran executive with 30 years of experience at the company, as vice president of marketplace partners to address declining retail sales. Peddie had retired in 2020, but his return comes as Nike aims to mend relationships with retailers […]
France Holds Back the Far Right in Snap Elections
France faces political uncertainty following a surprising victory by a left-wing coalition in Sunday’s legislative elections, without any party achieving a majority needed to govern. The New Popular Front, composed of Socialists and far-left France Unbowed, secured 178 seats in the National Assembly. Marine Le Pen’s National Rally, which was expected to win, came third […]
Scentbird’s CEO Is Also a Spiritual Guru. Not All Customers Are Pleased.
Scentbird co-founder and chief executive Mariya Nurislamova is well-known for her entrepreneurship insights. She frequently speaks at business events and features on podcasts, sharing her strategies on fundraising, marketing, branding, and product management at Scentbird, a subscription service offering fragrance samples from brands such as Burberry and D.S. & Durga. Simultaneously, Nurislamova has gained attention […]
Rabanne Announces Troye Sivan as Ambassador
Rabanne Announces Troye Sivan as Ambassador Rabanne has enlisted Australian singer-songwriter and actor, Troye Sivan, as its first global makeup ambassador, marking a new milestone for the Puig-owned brand previously known as Paco Rabanne. Sivan will serve as the face of Rabanne’s inaugural makeup campaign, featuring the new Fresh Touch Foundation. The brand’s announcement came […]
How to Protect Your Mental Health While Working in Fashion
Today, the global workforce is taking mental health seriously — a 2022 survey by market research and analytics company The Harris Poll found that 52 percent of employees consider mental health awareness in the workplace to be “very important” to them and 81 percent of working adults agree that employers have an obligation to prioritise […]