Tailored Pricing: Personal Data as the New Price Signal In the ever-changing landscape of retail, pricing strategies play a crucial role in attracting customers and driving sales. From discounts and promotions to dynamic pricing based on demand, businesses are constantly seeking innovative ways to optimize their pricing models. One of the latest trends in this […]
BoF Masterclass | Building an Effective Loyalty Programme
BoF Masterclass | Building an Effective Loyalty Programme Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Building an Effective Loyalty Programme.” In the ever-competitive landscape of business, companies are constantly seeking innovative ways to retain customers and foster brand loyalty. One strategy that has proven to be […]
Salesforce cuts jobs while expanding AI workforce
Salesforce Implements Strategic Workforce Changes Amid AI Expansion In a surprising move, Salesforce, a global leader in customer relationship management (CRM) software, has announced a workforce restructuring plan that involves cutting jobs while simultaneously expanding its artificial intelligence (AI) team. This decision has left many industry experts speculating on the company’s strategic direction and the […]