Category: Consumer Insights

How Brands Are Getting Reddit Marketing Right

How Brands Are Getting Reddit Marketing Right Reddit, once known as the “front page of the internet,” has evolved into a powerful platform for brands looking to connect with consumers in meaningful ways. From informing shoppers at the research stage to triggering a Super Bowl campaign, Reddit is becoming a gold mine for consumer insights […]

Nike’s Declining Brand Heat, in Five Charts

Nike’s Declining Brand Heat: Analyzing the Impact in Five Charts Nike, the global sportswear giant, has long been a powerhouse in the industry, setting trends and driving cultural conversations with its innovative designs and marketing strategies. However, recent data trends suggest that the brand’s once red-hot status may be cooling off. In particular, Nike’s hottest […]

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