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Fashion’s Unexpected Data Treasure Troves
Explainer: The Digital Advertising Disruption Coming for Fashion
The Ounass Formula for a Successful Brand Activation
Reports: Saks Global Culls Corporate Workforce, Shutters Warehouse in Tennessee
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New Florida bill could give residents the right to shoot down spying drones

Category: Brand Activation

Brand Activation Corporate Social Responsibility Customer Experience Enhancement Luxury E-commerce Strategic Partnerships
Aria Patel

The Ounass Formula for a Successful Brand Activation

The Ounass Formula for a Successful Brand Activation At BoF CROSSROADS 2025 in Dubai, Imran Amed, BoF’s founder and CEO, sat down with Khalid Al Tayer, CEO of luxury e-commerce platform Ounass, to unpack his strategy for success when launching a global brand in the Gulf. In the competitive landscape of luxury e-commerce, standing out […]

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