The Art and Science of Product Naming When it comes to product naming, there is a delicate balance between art and science. A well-chosen name has the power to capture the essence of a product, evoke emotions, and resonate with the target audience. Think of iconic names like Glossier’s “Boy Brow” or Hill House Home’s […]
Beyond the hype: how AI is transforming work and business
Beyond the hype: how AI is transforming work and business In our latest episode of Lexicon, we sat down with Tal Barmeir, CEO of BlinqIO, a leading AI-driven software company that is revolutionizing the way businesses operate. With the rapid advancements in artificial intelligence, we are witnessing a transformative shift in the workplace and the […]