The Ounass Formula for a Successful Brand Activation
At BoF CROSSROADS 2025 in Dubai, Imran Amed, BoF’s founder and CEO, sat down with Khalid Al Tayer, CEO of luxury e-commerce platform Ounass, to unpack his strategy for success when launching a global brand in the Gulf.
In the competitive landscape of luxury e-commerce, standing out and making a mark is no easy feat. However, Ounass has managed to carve a niche for itself in the market, becoming a go-to destination for luxury fashion in the Gulf region. So, what is the secret behind Ounass’s successful brand activation formula?
One key aspect of Ounass’s strategy is its relentless focus on customer experience. Al Tayer emphasized the importance of understanding the unique needs and preferences of Gulf consumers. By curating a selection of luxury brands that resonate with the local audience, Ounass has been able to build a loyal customer base that keeps coming back for more.
Moreover, Ounass has been quick to embrace technology and innovation to enhance the shopping experience for its customers. From seamless mobile shopping to personalized recommendations, the platform leverages data and AI to provide a tailored experience that keeps customers engaged and satisfied.
Another crucial element of Ounass’s brand activation formula is its strategic partnerships and collaborations. By teaming up with renowned designers, influencers, and brands, Ounass has been able to create buzz and excitement around its offerings, driving both online and offline traffic to its platform.
Furthermore, Ounass understands the power of storytelling in building a brand that resonates with consumers. Through engaging content, immersive campaigns, and strategic brand messaging, Ounass has been able to create a distinct identity that sets it apart from its competitors.
In addition to these strategies, Ounass places a strong emphasis on social responsibility and sustainability. By aligning its brand values with causes that matter to its customers, Ounass has been able to foster a sense of community and purpose, earning the trust and loyalty of its audience.
As we look to the future of luxury e-commerce, Ounass serves as a prime example of how a brand can successfully navigate the ever-changing landscape by staying true to its values, embracing innovation, and putting the customer at the center of everything it does.
In conclusion, Ounass’s formula for a successful brand activation boils down to a combination of customer-centricity, innovation, strategic partnerships, compelling storytelling, and a commitment to social responsibility. By following these principles, brands can create a strong foundation for growth and sustainability in an increasingly competitive market.
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