ShopMy Puts Its Spin on the Sponsored Post

This week, ShopMy is introducing “Opportunities,” a novel feature that reshapes influencer marketing dynamics. Brands can now offer influencers a fixed monthly payment in return for a committed number of mentions across their platforms. Traditional influencer campaigns come with strict guidelines and messaging points. However, Opportunities posts are devoid of such constraints. Influencers are only […]

Elis Kiss Named Vogue Greece Editor-in-Chief

Elis Kiss will be the new editor-in-chief of Vogue Greece, taking over from Thaleia Karafyllidou, as announced by Kathimerini Media, the magazine’s publisher. Kiss has a rich history with Vogue Greece, joining in 2019 as fashion features director amid its relaunch after securing a licensing agreement with Condé Nast. Starting her career at the International […]

Can ‘Dupe’ Fragrance Brands Make The Real Thing?

Can “Dupe” Fragrance Brands Make The Real Thing? Dossier, a brand recognized for its affordable fragrance imitations or ‘dupes’, has decided to branch out and introduce its own original scents. But can these originals rival the popularity of its imitations? The allure of dupes is that they offer smell-alike versions of high-priced luxury products at […]

Balenciaga Launches Apple Vision Pro App

Balenciaga Launches Apple Vision Pro App Balenciaga has released the first phase of an app for the Apple Vision Pro, a $3,499 headset computer that Apple debuted in the US in February. The app lets Apple Vision Pro users see exclusive drone views and stereoscopic footage of the luxury house’s Spring/Summer 2025 show, originally held […]

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