Month: October 2024

Evolving Measurement Techniques to Optimise Brand Marketing Success

In today’s challenging economic environment, where aspirational customer cohorts possess ample choices and diminished loyalty, fashion brands are compelled to rethink their marketing strategies. A recent roundtable discussion hosted by The Business of Fashion (BoF) alongside data science firm Ekimetrics shed light on the importance of developing sophisticated measurement techniques to effectively optimize brand marketing […]

Amazon Antitrust Case Filed by FTC to Move Forward After Ruling

The ongoing scrutiny of Amazon’s business practices has reached another critical juncture with the U.S. Federal Trade Commission’s (FTC) antitrust lawsuit. This case, aimed at determining whether Amazon’s actions have harmed competition in online retail, is set to advance following a federal ruling that has allowed most of the FTC’s claims to proceed. The implications […]

Victoria Beckham CEO Steps Down

In a significant shift within the luxury fashion world, Marie Leblanc, the CEO of Victoria Beckham, has announced her departure from the brand. This decision comes after five years in leadership, marking the end of a transformative era for the label. Leblanc is set to return to France to focus on family, as announced by […]

SpaceX and T-Mobile Join Forces for Hurricane Recovery Efforts

In the aftermath of devastating hurricanes, the swift restoration of communication networks becomes paramount. With the recent destruction caused by Hurricane Helene in North Carolina, critical communication infrastructure has been severely compromised, prompting significant interventions from the Federal Communications Commission (FCC). The FCC has granted SpaceX and T-Mobile the necessary permissions to utilize Starlink’s direct-to-cell […]

Coinbase Cuts Stablecoins Ahead of EU Regulations

Coinbase, a leading cryptocurrency exchange, recently announced a significant strategic move as the European Economic Area (EEA) braces for stricter regulations concerning stablecoins. This decision reflects not only the importance of compliance with upcoming regulations but also the growing pressures on digital asset platforms to adhere to evolving financial standards. Effective December 30, 2024, Coinbase […]

Atos Aims for Strategic Government Deal

Atos, the prominent French IT services company, is intensifying its approach to secure a strategic deal with the French government. This initiative mainly involves the sale of its cybersecurity and supercomputing divisions, which play critical roles in supporting national defense and secret services. Although an initial offer from the government has lapsed, discussions remain active, […]

Russian State Media Disrupted by Cyberattack: A Wake-Up Call for Digital Security

In October 2024, VGTRK, a major media organization in Russia, fell victim to a significant cyberattack that has been condemned by the Kremlin as unprecedented in scale. This incident highlights not only the vulnerabilities present within major media networks but also the rising stakes in global cybersecurity, particularly for state-sponsored entities. VGTRK operates essential national […]

Major US Telecoms Targeted by Chinese Cyberattack: A Growing Concern

Recent reports have unveiled a significant breach affecting major US telecommunications companies, implicating Chinese hackers in a sophisticated cyber espionage operation. According to an article by the Wall Street Journal, the attackers targeted major players such as Verizon, AT&T, and Lumen Technologies, gaining access to systems utilized for government-authorized wiretaps. This breach highlights an alarming […]

ITU to Launch Advisory Body for Submarine Cable Resilience

The International Telecommunication Union (ITU) is taking a vital step towards enhancing the protection of submarine cables, which are crucial for global communication and the digital economy. Recognizing the increasing frequency of disruptions to these cables, ITU plans to establish an International Advisory Body specifically aimed at bolstering submarine cable resilience. This initiative underscores the […]

Starlink to Test New Satellite Limits in Romania

In a bold move demonstrating its commitment to innovation and collaboration, Starlink is set to conduct a pivotal test in Romania. This initiative seeks to evaluate the feasibility of relaxed power flux density (EPFD) limits for its non-geostationary satellite (NGSO) systems, a significant step towards enhancing satellite operational capacity. The potential outcomes of this test […]

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