The phenomenon of a product going viral can be both exhilarating and daunting for businesses. While it can catapult a brand to new heights of recognition and sales, the unexpected nature of virality brings significant challenges. Companies must adapt quickly not only to capitalize on the moment but also to ensure sustainable growth moving forward. […]
Social Media’s Unsavoury Upside for Luxury Brands
In recent years, the convergence of social media and luxury goods has unveiled a complex relationship that has significant implications for the luxury market. While there are visible criticisms of social media’s impact on mental health, analysts at Bernstein suggest that the insecurity and alienation experienced by young consumers may inadvertently boost luxury brand sales. […]
Kohl’s Profit Gets a Lift From Cost Controls, Leaner Inventories
Kohl’s Corporation has recently raised its annual profit forecast, buoyed by a strategic emphasis on cost management and lean inventories. This shift comes after the retailer exceeded second-quarter earnings expectations, demonstrating a cautious yet effective response to prevailing market challenges. As consumer spending in apparel and accessories remains cautious, cost-control measures have become essential for […]
Abercrombie Sales Beat Underwhelms After Big Run-Up in Stock
Abercrombie & Fitch Co. has once again exceeded analysts’ sales expectations, marking the sixth consecutive quarter of positive performance. In the second quarter of 2024, the company’s comparable sales surged by an impressive 18%, surpassing the anticipated growth of 15%. This rise in sales can be significantly attributed to the strength of the Hollister brand […]