In a strategic move reflecting the dynamic landscape of luxury fashion, LVMH has appointed Benedetta Petruzzo, the CEO of Miu Miu, as the new managing director of Christian Dior Couture, starting October 15. This transition comes at a critical time when Dior seeks to refine its strategies in a luxury market that is experiencing noticeable […]
Why Menswear Is Getting a Marketing Refresh
In recent years, menswear marketing has faced significant scrutiny, with many critics pointing out a tendency towards uniformity. A homogenous approach to branding and imagery has created a sense of sameness that threatens to alienate consumers looking for distinction and innovation. In contrast, new entrants to the market are turning heads by adopting fresh strategies […]
Harnessing TikTok's Power for the Fashion, Luxury, and Beauty Industries
In the rapidly changing landscape of social media, TikTok has emerged as a game-changer for brands in the fashion, luxury, and beauty sectors. With over 1 billion global community members and 170 million monthly active users in North America, the platform has redefined how brands engage with their audiences. Recent studies indicate that U.S. adults […]
## Announcing Ashcorp and Urban Revivo
The fashion industry continues to grow dynamically, with new players emerging that bring fresh perspectives and a commitment to innovation. This week, we spotlight two exciting new partners on BoF Careers: Ashcorp and Urban Revivo. Both companies offer distinctive opportunities in the fashion landscape, appealing to diverse markets and showcasing the potential for substantial career […]
A Reality Check for Temu
Temu, the burgeoning player in the fast-fashion e-commerce sector, is facing pivotal challenges that threaten its rapid rise in the digital marketplace. Initially seen as a promising venture, Temu’s recent turmoil highlights a notable slowdown in growth, increased competition, and regulatory scrutiny in its biggest markets. The implications of these challenges for investors, consumers, and […]
This Week: New York Fashion Week Kicks Off
As the New York Fashion Week (NYFW) commences, excitement and anticipation fill the air within the global fashion community. Starting on September 4, this year’s NYFW promises a compelling mix of established fashion giants and emerging talent, with particular emphasis on the ongoing evolution of consumer preferences. At a time when shoppers are increasingly selective […]
Bangladesh Garment Industry Short on Cotton as Floods Worsen Protest Backlog
The Bangladesh garment industry faces significant challenges as it struggles to keep up with production demands due to a shortage of cotton. The recent floods across the country have compounded an existing backlog of delayed orders caused by ongoing political unrest and protests. This situation presents a complex challenge for one of the world’s leading […]
The Business of Beauty Haul of Fame: Beauty and the Book Club
Your summer read may be doing double-duty as your latest source of makeup inspiration. With a striking blend of literature and beauty, a new trend is emerging from the shelves: book covers that not only tell a story but also serve as a canvas for makeup aficionados looking to elevate their beauty game. The recent […]
The Debrief Podcast | Kamala Harris and the Politics of Style
As we prepare for the 2024 presidential election, the significance of fashion and beauty choices can’t be underestimated, especially for prominent political figures. A recent episode of The Debrief Podcast dives into this topic, focusing on Kamala Harris, the first female, Black, and South Asian Vice President of the United States. Harris’s wardrobe decisions and […]
Shein: Fashion's Biggest Polluter in Four Charts
As the global fashion industry grapples with its environmental impact, the ultra-fast-fashion retailer Shein has surged ahead in generating carbon emissions, surpassing all major competitors. The unprecedented scale of Shein’s carbon footprint raises urgent questions about sustainability in the retail sector, especially as the company positions itself for further growth amid growing criticism. In its […]