Category: Fashion

Shiseido Wins Max Mara Fragrance License

Japanese beauty giant Shiseido is expanding its fragrance portfolio. On Thursday, the Tokyo-based company announced a “long-term” agreement with Italian fashion house Max Mara to develop, produce, market, and distribute branded fragrances. This marks Max Mara’s return to the fragrance market after discontinuing its scent line in the mid-2000s. Shiseido’s Licensing Strategy This collaboration adds […]

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