Category: Fashion

France Holds Back the Far Right in Snap Elections

France faces political uncertainty following a surprising victory by a left-wing coalition in Sunday’s legislative elections, without any party achieving a majority needed to govern. The New Popular Front, composed of Socialists and far-left France Unbowed, secured 178 seats in the National Assembly. Marine Le Pen’s National Rally, which was expected to win, came third […]

Scentbird’s CEO Is Also a Spiritual Guru. Not All Customers Are Pleased.

Scentbird co-founder and chief executive Mariya Nurislamova is well-known for her entrepreneurship insights. She frequently speaks at business events and features on podcasts, sharing her strategies on fundraising, marketing, branding, and product management at Scentbird, a subscription service offering fragrance samples from brands such as Burberry and D.S. & Durga. Simultaneously, Nurislamova has gained attention […]

Rabanne Announces Troye Sivan as Ambassador

Rabanne Announces Troye Sivan as Ambassador Rabanne has enlisted Australian singer-songwriter and actor, Troye Sivan, as its first global makeup ambassador, marking a new milestone for the Puig-owned brand previously known as Paco Rabanne. Sivan will serve as the face of Rabanne’s inaugural makeup campaign, featuring the new Fresh Touch Foundation. The brand’s announcement came […]

Case Study | How Brands Can Balance DTC and Wholesale

In today’s competitive market, brands are recognizing the need to balance direct-to-consumer (DTC) and wholesale strategies. Exclusively focusing on either can limit their growth potential. The key lies in harmonizing both approaches to maximize sales and profits. Emerging and established labels are increasingly streamlining their retail partners, selecting those that align best with their brand […]

This Week: Fashion’s Travel Retail Bet Pays Off

The post-pandemic travel boom is showing no sign of slowing. In the US, daily travelers passing through airport security have reached all-time highs, according to the Department of Transportation. July 4th saw record numbers of Americans hitting the road. Meanwhile, Chinese tourists are taking international trips nearing pre-Covid levels, with outbound trips reaching 89% of […]

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