The sports and fashion industries continue to intersect, creating exciting partnerships that speak to both realms. A notable example of this trend is the collaboration between KidSuper founder Colm Dillane and the NBA’s Brooklyn Nets, marking a pivotal moment for the franchise and its in-house label, Bero. This partnership, launching on November 1, 2024, signifies […]
How to Make Shoppable TV Work
The landscape of television is changing dramatically, spurring a merging of entertainment and commerce. As audiences rotate between streaming platforms, brands are increasingly finding ways to link their products to what viewers are watching. But as innovation rises, the challenge lies in creating engaging shopping experiences that respect viewers’ attention and keep the drama flowing […]
How Marathons Became Fashion Shows
The New York City Marathon has transformed, intertwining fashion with an athletic lifestyle on an unprecedented scale. This shift highlights a significant evolution where marathons have become platforms for brands to showcase their latest products and connect with consumers in fresh ways. A recent example is Abe Chavez, the fashion manager at the luxury boutique […]
Southeast Asia: The Next Frontier for Global Fashion Supply Chains
As the luxury market in China shows signs of slowing, the rise of Southeast Asia (SEA) presents a unique opportunity for the global fashion industry. The ASEAN population, projected to surpass 670 million by 2030, is expected to see 70 percent attaining middle-class status. This escalating economic landscape forecasts a consumer market value reaching $4 […]
