Month: July 2024

How to Grow a $100 Million Brand: Building Buzz on a Budget | BoF Insights

The recent closures of prominent fashion brands serve as a stark reminder of the challenges that even the most vibrant designers face in today’s competitive market. However, amidst these hurdles, small labels can still find pathways to growth and success. Understanding how to convert cultural excitement into commercial viability is essential for emerging brands. Creating […]

Shiseido Names Kentaro Fujiwara as CEO

Japanese beauty conglomerate Shiseido is making headlines with the announcement of Kentaro Fujiwara as the new chief executive officer, taking the reins on January 1, 2025. Currently serving as Shiseido’s chief operating officer, Fujiwara’s promotion was part of a well-orchestrated five-year succession plan aimed at ensuring a smooth leadership transition. Under Fujiwara’s leadership, Shiseido will […]

Adidas Has Extended Contract With Basketball Star Anthony Edwards, CEO Confirms

Adidas has recently announced an extension of its contract with Minnesota Timberwolves and Team USA Basketball star, Anthony Edwards. This decision, confirmed by CEO Bjørn Gulden during the company’s quarterly earnings call, underscores the brand’s strategy to expand its presence in North America, particularly in the basketball category. Central to this strategy is Edwards’s AE […]

The Same Tech Behind ChatGPT Is Being Used to Produce Novel Fragrances

Artificial intelligence (AI) is making significant strides in various industries, and the fragrance sector is no exception. Companies are increasingly adopting AI technologies to create novel scents and improve the formulation process. One standout example comes from Osmo, a startup born from a Google AI research project. They employ a machine-learning technique called embedding, which […]

Navigating the Cookie Conundrum: ECDMA’s Stance on Google’s Privacy Pivot

In a digital era where privacy concerns are increasingly clashing with marketing needs, Google’s recent decision to not fully eliminate third-party cookies but instead enhance user control has sparked a significant conversation. The E-Commerce & Digital Marketing Association (ECDMA) has voiced its support for this move, recognizing the delicate balance between user privacy and the […]

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