In the wake of recent sales warnings issued by Nike, Britain’s JD Sports has stepped forward with a confident outlook for the brand. Mike Armstrong, the global managing director of JD Sports, insisted that the iconic sneaker company will recover from current setbacks, citing its storied history of resilience in the market spanning over 30 […]
How to Grow a $100 Million Brand: Building Buzz on a Budget | BoF Insights
The recent closures of prominent fashion brands serve as a stark reminder of the challenges that even the most vibrant designers face in today’s competitive market. However, amidst these hurdles, small labels can still find pathways to growth and success. Understanding how to convert cultural excitement into commercial viability is essential for emerging brands. Creating […]
Shiseido Names Kentaro Fujiwara as CEO
Japanese beauty conglomerate Shiseido is making headlines with the announcement of Kentaro Fujiwara as the new chief executive officer, taking the reins on January 1, 2025. Currently serving as Shiseido’s chief operating officer, Fujiwara’s promotion was part of a well-orchestrated five-year succession plan aimed at ensuring a smooth leadership transition. Under Fujiwara’s leadership, Shiseido will […]
Adidas Regains Momentum With Retailers on Samba Boom
Adidas is witnessing a significant resurgence, notably in its wholesale business, having reported a notable 17 percent increase in currency-neutral revenue last quarter. This growth signals a revitalized partnership with key retailers like Foot Locker and JD Sports Fashion, which have reinstated their confidence in the brand. Under the leadership of CEO Bjorn Gulden, Adidas […]
Hugo Boss May Push Back 2025 Targets as Luxury Sector Falters
Shares of Hugo Boss experienced a steep decline of up to 10% in July, following the company’s announcement of reduced annual sales and earnings forecasts. The company attributed this downturn to a drop in global consumer demand, particularly in key markets such as China and Britain. Initially, Hugo Boss had set ambitious goals to reach […]
Adidas Has Extended Contract With Basketball Star Anthony Edwards, CEO Confirms
Adidas has recently announced an extension of its contract with Minnesota Timberwolves and Team USA Basketball star, Anthony Edwards. This decision, confirmed by CEO Bjørn Gulden during the company’s quarterly earnings call, underscores the brand’s strategy to expand its presence in North America, particularly in the basketball category. Central to this strategy is Edwards’s AE […]
The Same Tech Behind ChatGPT Is Being Used to Produce Novel Fragrances
Artificial intelligence (AI) is making significant strides in various industries, and the fragrance sector is no exception. Companies are increasingly adopting AI technologies to create novel scents and improve the formulation process. One standout example comes from Osmo, a startup born from a Google AI research project. They employ a machine-learning technique called embedding, which […]
Isamaya Ffrench on the Spirit of Collaboration
Isamaya Ffrench, a trailblazer in the beauty industry, advocates for the potential of collaboration as a gateway to innovation. Over the years, the fashion sector has demonstrated how co-creating products can lead to tremendous success. However, the beauty industry has been slow to adopt this strategy, often favoring competition over cooperation. Ffrench points out that […]
P&G Posts Surprise Sales Drop as Demand Slows Despite Price Controls
Procter & Gamble (P&G) has reported an unexpected decline in fourth-quarter sales, raising concerns about changing consumer behavior in the wake of rising prices. The company experienced a downturn in demand for household staples like Charmin toilet paper and Pampers diapers, even as they sought to manage price increases more cautiously. This drop translated to […]
Navigating the Cookie Conundrum: ECDMA’s Stance on Google’s Privacy Pivot
In a digital era where privacy concerns are increasingly clashing with marketing needs, Google’s recent decision to not fully eliminate third-party cookies but instead enhance user control has sparked a significant conversation. The E-Commerce & Digital Marketing Association (ECDMA) has voiced its support for this move, recognizing the delicate balance between user privacy and the […]