How Zales Is Marketing Diamonds to Gen-Z Zales, a renowned name in the world of fine jewelry, is making waves with its innovative approach to marketing diamonds to Gen-Z. Traditionally, diamonds and precious metals have been marketed as symbols of special occasions like engagements, weddings, or anniversaries. However, Zales is breaking away from this traditional […]
Kay Jewelers Owner Sees Sales Rebounding, Sparking Shares
Kay Jewelers Owner Sees Sales Rebounding, Sparking Shares The jewelry industry has been facing challenges in recent years, with changing consumer preferences and economic uncertainties impacting sales. However, there seems to be a glimmer of hope on the horizon for Signet Jewelers, the owner of Kay Jewelers and Zales. Despite the turbulent times, Signet Jewelers […]