In a strategic move that highlights the rising demand for K-beauty products, L’Oréal, the French cosmetics titan, has announced its acquisition of Gowoonsesang Cosmetics, which includes the acclaimed South Korean skincare brand Dr.G. This transaction, agreed upon on December 23, 2024, marks a significant step for L’Oréal in solidifying its presence in the lucrative Asian […]
TikTok’s Favourite Sunscreen Brand Pushes Further Into the US
The influence of social media on consumer behavior continues to rise, and nowhere is this more evident than in the world of skincare. A prime example is Beauty of Joseon, a South Korean skincare brand that has taken TikTok by storm. With influencers calling its Relief Sun: Rice + Probiotics sunscreen a “ride-or-die” product, it’s […]
Korean-American Brands Lean Back Into K-Beauty
The K-beauty movement, once a dominant force in the global cosmetics market, is experiencing a significant revival. This resurgence is largely attributed to TikTok’s influence, which has sparked renewed interest among consumers, particularly Gen Z. Brands like Glow Recipe, Then I Met You, and Peach & Lily are strategically reconnecting with their Korean roots to […]