Tag: #KBeauty #GlowRecipe #KoreanBeauty #Skincare #GenZ

Korean-American Brands Lean Back Into K-Beauty

The K-beauty movement, once a dominant force in the global cosmetics market, is experiencing a significant revival. This resurgence is largely attributed to TikTok’s influence, which has sparked renewed interest among consumers, particularly Gen Z. Brands like Glow Recipe, Then I Met You, and Peach & Lily are strategically reconnecting with their Korean roots to […]

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