The influence of social media on consumer behavior continues to rise, and nowhere is this more evident than in the world of skincare. A prime example is Beauty of Joseon, a South Korean skincare brand that has taken TikTok by storm. With influencers calling its Relief Sun: Rice + Probiotics sunscreen a “ride-or-die” product, it’s […]
Korean-American Brands Lean Back Into K-Beauty
The K-beauty movement, once a dominant force in the global cosmetics market, is experiencing a significant revival. This resurgence is largely attributed to TikTok’s influence, which has sparked renewed interest among consumers, particularly Gen Z. Brands like Glow Recipe, Then I Met You, and Peach & Lily are strategically reconnecting with their Korean roots to […]