In a landscape dominated by casual footwear, Crocs Inc.’s acquisition of HeyDude for $2.5 billion in 2022 was seen as a strategic decision to merge two contrasting styles of comfort-driven shoes. Crocs, known for its iconic clogs, has enjoyed tremendous success, while HeyDude, a brand characterized by casual loafers that blend comfort with sneaker-like aesthetics, […]
Tag: direct-to-consumer marketing
Back To Top