The Great Fashion Reset: Can Designer Revamps Save Fashion? 2020 was a year of unprecedented challenges for the fashion industry. The global pandemic forced brands to rethink their strategies, adapt to rapidly changing consumer behavior, and find new ways to stay relevant in an increasingly digital world. In the wake of these challenges, many luxury […]
Are Luxury Megabrands Broken?
Are Luxury Megabrands Broken? Luxury megabrands like LVMH, Kering, and Chanel have long been the epitome of sophistication, exclusivity, and success in the fashion world. However, recent simultaneous crises within these giants have raised concerns about the sustainability of the luxury megabrand model. From shifting consumer preferences to global economic challenges, these industry leaders are […]
Do Sports Leagues Need ‘Creative Directors’?
Do Sports Leagues Need ‘Creative Directors’? In a bold move to shake up the sports industry, Major League Soccer (MLS) recently announced the appointment of streetwear designer Guillermo Andrade as its creative advisor. This strategic decision aims to leverage Andrade’s unique perspective and cultural influence to enhance the MLS brand and attract a broader audience. […]