Can an Ultra-Fast Fashion Brand Be ‘Sustainable’? In the realm of fast fashion, where trends come and go in the blink of an eye, the concept of sustainability often seems like an elusive dream. However, US-Australian fashion brand Princess Polly is challenging this notion by proving that rapid turnover and environmental consciousness can coexist. Recently, […]
Burberry Investors See Progress
Burberry Investors See Progress A year after Josh Schulman assumed the role of CEO at the iconic British luxury brand Burberry, investors are witnessing promising signs of recovery amidst a backdrop of dwindling sales. Despite the challenges posed by a shifting market landscape and the ongoing impact of the global pandemic, Schulman’s strategic vision and […]
Nike Ends Relationship With Kyrie Irving
Nike Ends Relationship With Kyrie Irving Nike, the global sportswear giant, has made a bold decision to sever ties with NBA star Kyrie Irving. This move comes after the brand suspended Irving on November 4th, following the player’s sharing of a link to a film containing anti-semitic views. What set the stage for the termination […]
Seizing Fashion’s World Cup Opportunity
Seizing Fashion’s World Cup Opportunity As the FIFA Women’s World Cup tournament gains momentum, it presents a golden opportunity for brands to showcase their products and services to a rapidly expanding audience. The global reach and diverse viewership of the World Cup create a unique platform for fashion brands to connect with consumers worldwide. This […]
How Fashion Brands Are Navigating World Cup Controversies
Fashion Brands’ Response to World Cup Controversies: Navigating Ethics in Marketing The upcoming FIFA World Cup in Qatar presents a unique opportunity for brands to showcase their products on a global stage. However, the host country’s track record on human rights issues, including the alleged mistreatment of migrant workers and LGBTQ+ citizens, has sparked controversy […]
How Uniqlo Finally Won Over Gen-Z
How Uniqlo Finally Won Over Gen-Z Uniqlo, the Japanese casual wear retailer, has been making waves in the fashion industry recently by successfully capturing the hearts of Gen-Z consumers. Known for its high-quality basics and timeless designs, Uniqlo has been able to pivot its strategy to appeal to a younger audience, thanks in part to […]
The Debrief Podcast | How Nike Ran Off Course
The Debrief Podcast: Analyzing Nike’s Recent Struggles and Road to Recovery In a recent episode of The Debrief podcast, senior correspondent Sheena Butler-Young and executive editor Brian Baskin were joined by BoF sports correspondent Daniel-Yaw Miller to delve into the recent challenges faced by sportswear giant Nike. The discussion centered around the various factors that […]
Case Study | Fashion’s New Rules For Sports Marketing
Fashion brands are increasingly recognizing the immense value of integrating sports marketing into their strategies. With the commercial and cultural significance of sports on the rise, it has become imperative for fashion brands to adapt to the new rules governing this dynamic landscape. In a recent case study conducted by experts at Business of Fashion […]
Executive Memo | Selling to Consumers in Uncertain Times
Navigating Sales Strategies: Adapting to the Cautious Consumer Climate In the current landscape of persistent inflation and wavering consumer confidence, brands are encountering a pivotal obstacle in their path to success. The question on the minds of executives across industries is clear: how can they effectively sell to a more prudent, value-centric shopper while upholding […]
At Citi, Unlocking New Growth Strategies for Beauty Brands
At Citi, Unlocking New Growth Strategies for Beauty Brands In the ever-evolving landscape of the beauty industry, staying ahead of the curve is imperative for brands looking to secure their spot in the market. With acquisition opportunities narrowing and market dynamics constantly shifting, it has become increasingly challenging for beauty businesses to find sustainable growth […]