In the fast-paced world of beauty, micro-seeding has emerged as a revolutionary approach to product marketing. Beauty brands once relied on large promotional gifts at events like Fashion Week. Now, the focus has shifted to smaller, targeted audiences—an exclusive group of influencers and beauty enthusiasts who are considered the new ideal consumers. This shift is […]
Why Brands Are Inviting Customers on Influencer Trips
The landscape of influencer marketing is changing, with brands now inviting everyday customers on luxurious trips once reserved for online celebrities. This shift, ushered in by brands like Tarte, Topicals, and Refy, reflects a broader strategy to enhance customer engagement and generate authentic content while addressing growing public backlash against perceived elitism in influencer culture. […]