The BoF Podcast | James Whitner on Culture, Community and Building Brands with Purpose In the ever-changing landscape of retail and entrepreneurship, James Whitner has established himself as a pioneer in merging culture, community, and commerce. As the founder of The Whitaker Group, Whitner is the mastermind behind acclaimed boutiques like A Ma Maniére and […]
Italy demands answers from Chinese AI firm DeepSeek on data use
Italy Demands Answers from Chinese AI Firm DeepSeek on Data Use Italy has recently raised concerns and demanded transparency from the Chinese AI firm DeepSeek regarding its data usage practices. This demand comes in the wake of DeepSeek’s soaring popularity, surpassing even ChatGPT in the competitive US App Store. While the app’s success is undeniable, […]
The Best of BoF 2024: When Beauty Trends Tap Culture
In 2024, the landscape of beauty marketing underwent a significant transformation, merging contemporary digital tactics with traditional methods. Brands are no longer solely dependent on Instagram and TikTok for their campaigns. Instead, they are leveraging a variety of channels to capture the attention of diverse customer segments, including Gen Alpha, men, athletes, and even pet […]
The Business of Beauty Haul of Fame: Honey, I Shrunk the Core Audience
In the fast-paced world of beauty, micro-seeding has emerged as a revolutionary approach to product marketing. Beauty brands once relied on large promotional gifts at events like Fashion Week. Now, the focus has shifted to smaller, targeted audiences—an exclusive group of influencers and beauty enthusiasts who are considered the new ideal consumers. This shift is […]
Why Brands Are Inviting Customers on Influencer Trips
The landscape of influencer marketing is changing, with brands now inviting everyday customers on luxurious trips once reserved for online celebrities. This shift, ushered in by brands like Tarte, Topicals, and Refy, reflects a broader strategy to enhance customer engagement and generate authentic content while addressing growing public backlash against perceived elitism in influencer culture. […]