The Strategic Storytelling: Decoding Chanel’s Partnership with the Boat Race Chanel, the epitome of French luxury, recently made headlines with its unexpected sponsorship of the prestigious annual Oxford-Cambridge Boat Race. While some might view this partnership as an odd pairing, digging deeper reveals a strategic move rooted in brand storytelling rather than mere exposure. Frédéric […]
At Watches of Switzerland, Rolex Demand Is Fuelling Retail Expansion
At Watches of Switzerland, Rolex Demand Is Fuelling Retail Expansion Watches of Switzerland, a prominent player in the luxury watch industry, is making bold moves despite the looming threat of US tariffs. The company is set to open one of Europe’s largest Rolex boutiques in London, showcasing its confidence in the continued strength of demand […]
Chief Product Officers Are Fashion’s New Power Players
Chief Product Officers Are Fashion’s New Power Players In the ever-changing landscape of the fashion industry, a new breed of executives is emerging as the driving force behind innovation and success – Chief Product Officers (CPOs). Brands like Burberry, Michael Kors, and Under Armour are increasingly turning to these product chiefs to steer them through […]
Versace Parent Capri Says Turnaround to Take a Year
Versace Parent Capri Says Turnaround to Take a Year Capri Holdings, the parent company of renowned fashion houses Michael Kors, Versace, and Jimmy Choo, has recently announced that it anticipates a year-long turnaround to restore its financial standing. Despite the high expectations surrounding the luxury brands under its umbrella, Capri Holdings foresees fiscal 2025 revenue […]
Mulberry Wants to Make Brit Bags Cool Again
Mulberry’s Revamped Strategy: Bringing British Bags Back to the Forefront Mulberry, the iconic British luxury brand, has had its fair share of ups and downs over the years. Despite once being a beloved label known for its craftsmanship and quality, the company has struggled with dwindling profits and missed opportunities to capitalize on emerging trends. […]
Glenn Martens Named Maison Margiela Creative Director
Glenn Martens Named Maison Margiela Creative Director Belgian fashion designer Glenn Martens is set to take the helm as the new Creative Director of Maison Margiela, following in the footsteps of the legendary Martin Margiela and John Galliano. This announcement comes as Martens currently holds the position of Creative Director at Diesel, another prestigious brand […]
Dubai-Based Huda Beauty Weighs Sale of Fragrance Division
In an intriguing development for the beauty industry, Dubai-based Huda Beauty is contemplating a strategic shift that could reshape its operational landscape. The cosmetics firm, renowned for its innovative products and strong market presence, is considering the sale of its flourishing Kayali fragrance division. This decision is supported by Goldman Sachs Group Inc., which has […]
How Brands Build Their Resale Teams
The fashion industry is undergoing a significant transformation, with brands increasingly recognizing the value and role of resale in their business strategies. Companies like M.M.LaFleur and Faherty are at the forefront of this change, creating specialized teams to manage their resale initiatives. As this category matures, brands have become inventive in selecting the right talent […]