Nike’s Plunging Sales Reveal the Difficult Task Ahead for Incoming CEO Nike, the global sportswear giant, recently reported disappointing sales figures that missed expectations, leading to the company withdrawing its guidance. This unexpected turn of events has laid bare the challenges that lie ahead for Elliott Hill, who is set to take the helm as […]
How Soccer Conquered the US Sneaker Market
How Soccer Cleats Scored Big in the US Sneaker Market The United States has long been a stronghold for basketball sneakers, with iconic brands like Nike and Adidas leading the charge in this lucrative market. However, in recent years, there has been a noticeable shift as soccer cleats, also known as football boots, have started […]
On Returns to Profit, Surpasses $1 Billion in Revenue
On Returns to Profit, Surpasses $1 Billion in Revenue In a remarkable turn of events, the fast-growing Swiss running footwear company has not just bounced back from a challenging period but has exceeded all expectations by reporting a net income of CHF 57.7 million ($62.4 million). This impressive figure marks a significant upswing from the […]
New Balance’s $10 Billion Plan
New Balance’s $10 Billion Plan: Racing Towards Unprecedented Success New Balance, the renowned athletic footwear and apparel brand, is setting ambitious goals as it strives to achieve a milestone that few in the industry have reached – eleven-digit annual sales. In a recent interview with CEO Joe Preston for The State of Fashion 2025, the […]
Zegna Signs Partnership With Spanish Football Club Real Madrid
Zegna Signs Partnership With Spanish Football Club Real Madrid Italian luxury menswear brand Zegna has made a significant move by signing a partnership deal with the prestigious Spanish football club Real Madrid. The collaboration, which was officially announced in a press release on Wednesday, is set to kick off during the current 2022-2023 season. This […]
Shaquille O’Neal Named President of Basketball at Reebok
Shaquille O’Neal Named President of Basketball at Reebok Reebok, the iconic sportswear brand, made waves in the industry with its recent announcement of NBA legends Shaquille O’Neal and Allen Iverson stepping into key leadership roles. Shaquille O’Neal has been appointed as the President of Basketball, while Allen Iverson will take on the role of Vice […]
Swiss Sportswear Brand On Taps Zendaya as Latest Ambassador
Swiss Sportswear Brand On Taps Zendaya as Latest Ambassador Swiss sportswear brand On has made a strategic move by announcing the talented American actress Zendaya as its latest brand ambassador. This collaboration goes beyond the traditional scope of a celebrity partnership, as Zendaya will not only be the face of the brand but will also […]
Inside Formula 1’s $500 Million Vegas Splurge
Inside Formula 1’s $500 Million Vegas Splurge In the world of sports, few events can match the glamour, speed, and adrenaline rush of Formula 1 racing. With its high-octane races that span the globe, Formula 1 has captured the hearts of millions of fans worldwide. And now, with the hotly anticipated arrival of the Las […]
Saul Nash Wins the 2022 International Woolmark Prize
Saul Nash Wins the 2022 International Woolmark Prize In a momentous victory for the fashion industry, British-Guyanese menswear designer Saul Nash has emerged triumphant as the winner of the prestigious 2022 International Woolmark Prize. This accolade not only recognizes Nash’s exceptional talent and creative vision but also provides him with a substantial AU$200,000 ($144,000) cash […]
Craig Green Awarded MBE for Services to Fashion
Craig Green Awarded MBE for Services to Fashion In a remarkable recognition of his contributions to the world of fashion, the influential British menswear designer, Craig Green, was recently awarded the Member of the Order of the British Empire (MBE). The prestigious honour was bestowed upon him by The Princess Royal at Buckingham Palace on […]