How the New York Liberty Became the WNBA’s Most Fashionable Team The intersection of sports and fashion has long been a captivating space, where athletes and teams showcase their style both on and off the court. In recent years, the New York Liberty of the Women’s National Basketball Association (WNBA) has not only made a […]
Mejuri Wants to Bring Jewellery Back to Sports
Mejuri Collaborates with Racquet Magazine to Bring Fine Jewelry to the Sports Scene DTC fine jewelry brand Mejuri is making waves in the sports world with an unexpected yet exciting collaboration. The brand has partnered with Racquet Magazine to introduce a unique collection that merges the worlds of luxury jewelry and sports, set to launch […]
How WNBA Players Are Using Merch to Underscore Their Value
WNBA Players Are Using Merch to Underscore Their Value The world of sports has always been intertwined with activism and advocacy, with athletes often using their platform to highlight important social issues. In recent years, we have seen a surge in athletes, particularly in women’s sports, using merchandise as a powerful tool to amplify their […]
Laneige Partners with WNBA Team Phoenix Mercury
Laneige Makes a Splash in Sports: Partnering with WNBA Team Phoenix Mercury The world of sports and beauty collide as Laneige, the renowned K-beauty brand, takes its first step into the realm of sports partnerships. This groundbreaking collaboration will kick off at the upcoming WNBA All-Star Weekend later this month, marking a significant moment for […]
Louis Vuitton Signs French Rugby Star Antoine Dupont as Latest Ambassador
Louis Vuitton Signs French Rugby Star Antoine Dupont as Latest Ambassador French luxury brand Louis Vuitton has once again made headlines in the world of sports and fashion by announcing French national rugby team captain Antoine Dupont as its newest ambassador. This strategic move comes as part of the parent company LVMH’s “premium partnership” with […]
Seizing Fashion’s World Cup Opportunity
Seizing Fashion’s World Cup Opportunity As the FIFA Women’s World Cup tournament gains momentum, it presents a golden opportunity for brands to showcase their products and services to a rapidly expanding audience. The global reach and diverse viewership of the World Cup create a unique platform for fashion brands to connect with consumers worldwide. This […]
How Angel Reese Became the WNBA’s Fashion All-Star
How Angel Reese Became the WNBA’s Fashion All-Star Angel Reese, once known for her exceptional skills on the basketball court as a player for Louisiana State University, has now transitioned seamlessly into the world of fashion, solidifying her status as a standout in the WNBA. With a winning streak both in sports and style, Reese […]
The Logic Behind C.P. Company’s Manchester City Partnership
The Logic Behind C.P. Company’s Manchester City Partnership Italian fashion brand C.P. Company has recently struck a deal with the reigning Premier League champions, Manchester City, to provide the team with clothing for their “away” Champions League games starting next season. This collaboration between a high-end fashion label and a top football club might seem […]
Amer Sports Raises Guidance After Strong Second-Quarter Earnings
Amer Sports Raises Guidance After Strong Second-Quarter Earnings Amer Sports, the Finnish sports conglomerate, has recently made waves in the industry by announcing a significant uptick in its second-quarter earnings. The company reported robust sales figures, particularly in its Arc’teryx and Salomon brands, which saw impressive double-digit growth percentages. This success has prompted Amer Sports […]
Tiger Woods and Nike End Partnership After 27 Years
Tiger Woods and Nike End Partnership After 27 Years After an impressive and enduring 27-year partnership, Tiger Woods announced the end of his sponsorship deal with sports giant Nike. The golf legend took to Instagram on Monday to share the news, marking the conclusion of one of the most iconic athlete-brand relationships in sports history. […]