Netflix’s Strategic Move: AI-Driven Ad Formats and Creative Partnerships In a bold strategic move, Netflix has recently hit a milestone of 94 million users for its ad-supported tier, signaling a significant shift in the streaming giant’s approach to revenue generation. Leveraging AI-driven ad formats and forging creative partnerships, Netflix is making waves in the advertising […]
Netflix to unleash AI-powered mid-roll ads that adapt to your mood by 2026
The ad-pocalypse is upon us, given how major streaming platforms are leveraging AI to push the boundaries of personalized advertising. In a groundbreaking move, Netflix is set to introduce AI-powered mid-roll ads by 2026 that will adapt to viewers’ moods, revolutionizing the way we interact with advertisements during our binge-watching sessions. Imagine watching your favorite […]
Netflix introduces AI chatbot to help you pick what to watch
Netflix Introduces AI Chatbot to Help You Pick What to Watch Netflix has once again raised the bar in the streaming industry with its latest innovation – an AI chatbot embedded in its iOS app designed to assist users in selecting what to watch. This cutting-edge feature is set to revolutionize the way viewers interact […]
Spotify launches Ads Exchange and Gen AI ads in India
Spotify’s New Frontier: Ads Exchange and Gen AI Ads Revolutionize Advertising in India In the ever-evolving landscape of digital advertising, Spotify has once again raised the bar with the introduction of Ads Exchange (SAX) in India. This new platform not only enhances advertisers’ ability to track performance but also maximizes ad reach across various formats, […]