Swiss Watch Exports Plummet Due to Weak Chinese Demand and US Tariffs Swiss watch exports have taken a significant hit in August, with a noticeable tumble in numbers. The primary culprits behind this decline? Weak demand from China and the imposition of stiff tariffs by the United States. This one-two punch has left Swiss watchmakers […]
Audemars Piguet Says CEO Staying
Audemars Piguet Confirms CEO Ilaria Resta Will Stay Put Audemars Piguet, the renowned Swiss watchmaker, recently found itself at the center of media speculation regarding the future of its leadership. Reports emerged suggesting that the company was set to ‘part ways’ with its current chief executive, Ilaria Resta. However, in a swift and decisive response, […]
Shinola’s Message to Swiss Watchmakers: Come to Detroit
Shinola’s Message to Swiss Watchmakers: Come to Detroit Shinola, the American watch brand known for its high-quality timepieces, has recently kicked off a bold campaign aimed at its Swiss competitors. The message is clear: come to Detroit. In the midst of escalating trade tensions and steep tariffs, Shinola is inviting Swiss watchmakers to consider shifting […]
Beyond Rolex: Luxury Brands Play For Visibility on the Tennis Court
Beyond Rolex: Luxury Brands Play For Visibility on the Tennis Court Luxury watch brands have long understood the power of sports sponsorships in enhancing brand visibility and prestige. At the prestigious US Open, a playground for the world’s top tennis players, the competition isn’t just on the court but also among luxury brands vying for […]
Inside Jacob & Co.’s Strategy to Disrupt Luxury Watchmaking
Inside Jacob & Co.’s Strategy to Disrupt Luxury Watchmaking In an era where consumer preferences in the luxury watch sector are constantly evolving and the market is facing a contraction, brands are compelled to explore innovative strategies to maintain their relevance and drive growth. One such brand that has been making waves in the industry […]
A Pop From Colour: Watch Brands Turn to Bold Hues to Boost Sales
A Pop From Colour: Watch Brands Turn to Bold Hues to Boost Sales In the world of luxury watches, where tradition and heritage often reign supreme, a new trend is emerging that is shaking up the industry and capturing the attention of consumers around the globe. From Tiffany blue to Barbie pink, bold and distinctive […]
Swiss Watchmakers Battle for Their Future
Swiss Watchmakers Battle for Their Future The Swiss watchmaking industry, known for its precision, craftsmanship, and timeless elegance, is currently facing one of its biggest challenges yet. With double-digit sales declines and a crisis of relevance looming large, traditional watchmakers are now forced to adapt or risk fading into obscurity. In a world where technology […]
How to Revive a Sleeping Beauty Watch Brand
Reviving a Sleeping Beauty: The Resurrection of Urban Jürgensen Watch Brand In the realm of horology, there are timepieces that transcend mere functionality to become objects of desire, coveted by collectors and connoisseurs alike. Urban Jürgensen, a Danish watch company with a rich 250-year-old heritage, is one such brand that has long been revered within […]
Rolex Lovers Splash Out on Used Watches Before Trump Tariffs
Rolex Lovers Splash Out on Used Watches Before Trump Tariffs As fears of potential US tariffs loom over luxury goods, aficionados of Rolex and Patek Philippe watches are not taking any chances. In late April, a significant surge in purchases of pre-owned timepieces from these prestigious Swiss brands was noted, reflecting a broader trend in […]
Swiss Watch Exports Jump in April Ahead of Threatened US Tariffs
Swiss Watch Exports Surge in April Amid Looming US Tariffs Swiss watch exports to the US experienced a notable upswing in April, propelled by a surge in shipments preceding the looming threat of tariff increases. The timepiece industry, renowned for its precision, craftsmanship, and timeless appeal, has been navigating challenges amidst the global economic landscape. […]