Can Formula 1 Keep TAG Heuer in the Fast Lane? TAG Heuer, the renowned watch brand under the LVMH umbrella, is gearing up to accelerate its marketing efforts in the dynamic world of Formula 1 racing. With plans to allocate almost 20 percent of its sales to marketing initiatives this year, the brand is underlining […]
Swiss Watch Exports Could Dwindle to 12 Million Units As High-End Shift Accelerates
Swiss Watch Exports Could Dwindle to 12 Million Units As High-End Shift Accelerates In the realm of luxury timepieces, the Swiss watch industry has long been the epitome of excellence and craftsmanship. However, recent insights suggest a shifting landscape that could have a significant impact on the export market. According to Morgan Stanley’s annual report, […]
Piaget’s CEO on Powering Growth in a Challenging Watch Market
Piaget’s CEO Benjamin Comar: Reviving the Glamour of Swiss Watches in a Challenging Market In the realm of luxury watches, where tradition meets innovation, Piaget stands as a beacon of timeless elegance and exquisite craftsmanship. As the CEO of this prestigious Richemont-owned brand, Benjamin Comar has been spearheading a revival, breathing new life into the […]