The ad-pocalypse is upon us, given how major streaming platforms are leveraging AI to push the boundaries of personalized advertising. In a groundbreaking move, Netflix is set to introduce AI-powered mid-roll ads by 2026 that will adapt to viewers’ moods, revolutionizing the way we interact with advertisements during our binge-watching sessions. Imagine watching your favorite […]
Alphabet stock dips as AI tools begin to dent Google search volumes
Alphabet Stock Dips as AI Tools Begin to Dent Google Search Volumes Alphabet Inc., the parent company of tech giant Google, has long been a dominating force in the realm of online search. However, recent developments in artificial intelligence (AI) technology are beginning to shake up the search landscape, leading to a dip in Alphabet’s […]
Google faces DOJ’s request to sell key ad platforms
Google’s Advertising Empire Under Threat: DOJ Pushes for Sale of Key Ad Platforms Google, a tech giant that has dominated the online advertising landscape for years, is now facing a significant challenge from the Department of Justice (DOJ). The DOJ has recently filed a request for Google to sell off key advertising platforms, citing concerns […]
Google expands AdSense into AI amid rising regulatory pressure
Google Expands AdSense into AI Amid Rising Regulatory Pressure In the realm of digital advertising, Google has long been a dominant player with its AdSense platform. However, facing increasing regulatory challenges and the ever-changing landscape of online advertising, the tech giant is now making a strategic move to expand AdSense into the realm of artificial […]
Meta under scrutiny in France over digital Ad practices
Meta Under Scrutiny in France Over Digital Ad Practices Meta, formerly known as Facebook, is facing intense scrutiny in France over its digital advertising practices. With over 200 publications joining forces behind a lawsuit, the pressure on Meta is mounting as it faces legal fire across Europe. The French lawsuit against Meta revolves around the […]
Explainer: The Digital Advertising Disruption Coming for Fashion
The Digital Advertising Disruption Coming for Fashion As the digital landscape continues to shift and evolve, the realm of online advertising is facing a significant shakeup that could have far-reaching implications, particularly for the fashion industry. Recent developments involving tech giants like Google and Meta (formerly Facebook) have set the stage for a potential overhaul […]
Another antitrust blow for Google as US judge declares ad tech monopoly illegal
Another Antitrust Blow for Google as US Judge Declares Ad Tech Monopoly Illegal In a landmark judgment, a U.S. judge on Thursday ruled that Alphabet’s Google built an illegal monopoly over online ads, providing a significant win for the long-standing antitrust cases against the tech giant. The ruling, which declared Google’s control over ad tech […]
Google Illegally Monopolised Some Ad Tech Markets, Judge Rules
Google Illegally Monopolised Some Ad Tech Markets, Judge Rules A federal judge recently delivered a significant blow to tech giant Google by ruling that the company had illegally monopolized certain online advertising technology markets. This decision marks a pivotal moment in the ongoing scrutiny of Google’s business practices and dominance in the digital advertising realm, […]
Temu, Shein Slash Digital Ads as Tariffs End Cheap Shipping From China
Temu, Shein Slash Digital Ads as Tariffs End Cheap Shipping From China With the recent changes in tariffs affecting cheap shipping from China, e-commerce giants Temu and Shein have made a strategic shift in their advertising strategies. Known as two of the biggest advertisers on US social media platforms, these companies are now reevaluating their […]
Crypto ads on Google must meet MiCA standards
Crypto Ads on Google Must Meet MiCA Standards In the ever-evolving world of cryptocurrency, advertising plays a crucial role in attracting new users and investors. However, with great power comes great responsibility, especially when it comes to promoting financial services. Recently, Google announced that exchanges and wallets looking to advertise their crypto services on the […]