The Kicks You Wear: Which Brand Will Win the US Open? As the US Open approaches, the world of tennis is not just about fierce competition on the court, but also a battleground for sports brands vying for the top spot in the sneaker game. From Nike to Adidas, all the major players are gearing […]
The Debrief | How Basketball Sneakers Got Their Groove Back
The Debrief | How Basketball Sneakers Got Their Groove Back In the world of athletic footwear, basketball sneakers have always held a special place. From the iconic Air Jordans to the timeless Converse Chuck Taylors, these shoes have not only been essential on the court but have also made a significant impact in the fashion […]
Shaquille O’Neal Named President of Basketball at Reebok
Shaquille O’Neal Named President of Basketball at Reebok Reebok, the iconic sportswear brand, made waves in the industry with its recent announcement of NBA legends Shaquille O’Neal and Allen Iverson stepping into key leadership roles. Shaquille O’Neal has been appointed as the President of Basketball, while Allen Iverson will take on the role of Vice […]
The Technology Behind On’s Newest ‘Super Shoe’
The Technology Behind On’s Newest ‘Super Shoe’ On, the Swiss brand renowned for its innovative approach to athletic footwear, has once again pushed the boundaries of performance with its latest release. The brand’s elite athletes have been dominating races thanks to the cutting-edge technology known as LightSpray, which serves as the foundation for the brand’s […]
How Hoka Fends Off the Imitators
How Hoka Fends Off the Imitators In the competitive world of athletic footwear, standing out from the crowd is no easy feat. Hoka, known for its quirky running sneakers with oversized soles, has managed to do just that. Despite facing increasing competition from industry giants like Nike, Adidas, and On, Hoka continues to thrive and […]
The Niche Sport Driving Sneaker Sales
The Rise of Trail Running: How This Niche Sport is Driving Sneaker Sales In the ever-evolving landscape of activewear, one niche sport is making a significant impact on the market – trail running. Brands, retailers, and investors alike are placing their bets on trail running as the next big category in activewear, with a particular […]
Case Study | Can On Set a New Pace for Sportswear?
Case Study: Can On Set a New Pace for Sportswear? When it comes to the world of sportswear, innovation is key. Brands constantly strive to push the boundaries, offering athletes and enthusiasts alike cutting-edge technology and stylish designs. One brand that has been making waves in the industry is On. Founded in 2010, this Swiss […]
Why Hoka Is Slowing and On Keeps Growing
Why Hoka Is Slowing and On Keeps Growing In the fast-paced world of athletic footwear, two relatively young brands have been making waves: Hoka and On. These companies have been competing fiercely for years, both striving to carve out their space in the highly competitive sneaker market. However, recent trends indicate a shift in their […]
Nike’s Longtime Design and Innovation Boss John Hoke to Retire
Nike’s Longtime Design and Innovation Boss John Hoke to Retire After a remarkable journey shaping Nike’s design and innovation landscape, John Hoke, the chief innovation officer, is set to retire in October. Hoke’s legacy at Nike spans over 30 years, during which he played a pivotal role in driving the company’s creative direction and pushing […]
Nike Seeks Brand Boost in Shoe Science for Kipyegon’s 4-Minute Mile Bid
Nike Seeks Brand Boost in Shoe Science for Kipyegon’s 4-Minute Mile Bid Nike, the renowned sportswear brand, has once again set its sights on pushing the boundaries of athletic achievement. In a recent announcement on Wednesday, the company unveiled its ambitious plans to enhance sneaker technology in a bid to support Kenyan track sensation Faith […]