The Technology Behind On’s Newest ‘Super Shoe’ On, the Swiss brand renowned for its innovative approach to athletic footwear, has once again pushed the boundaries of performance with its latest release. The brand’s elite athletes have been dominating races thanks to the cutting-edge technology known as LightSpray, which serves as the foundation for the brand’s […]
How Hoka Fends Off the Imitators
How Hoka Fends Off the Imitators In the competitive world of athletic footwear, standing out from the crowd is no easy feat. Hoka, known for its quirky running sneakers with oversized soles, has managed to do just that. Despite facing increasing competition from industry giants like Nike, Adidas, and On, Hoka continues to thrive and […]
The Niche Sport Driving Sneaker Sales
The Rise of Trail Running: How This Niche Sport is Driving Sneaker Sales In the ever-evolving landscape of activewear, one niche sport is making a significant impact on the market – trail running. Brands, retailers, and investors alike are placing their bets on trail running as the next big category in activewear, with a particular […]
Case Study | Can On Set a New Pace for Sportswear?
Case Study: Can On Set a New Pace for Sportswear? When it comes to the world of sportswear, innovation is key. Brands constantly strive to push the boundaries, offering athletes and enthusiasts alike cutting-edge technology and stylish designs. One brand that has been making waves in the industry is On. Founded in 2010, this Swiss […]
Why Hoka Is Slowing and On Keeps Growing
Why Hoka Is Slowing and On Keeps Growing In the fast-paced world of athletic footwear, two relatively young brands have been making waves: Hoka and On. These companies have been competing fiercely for years, both striving to carve out their space in the highly competitive sneaker market. However, recent trends indicate a shift in their […]
Nike’s Longtime Design and Innovation Boss John Hoke to Retire
Nike’s Longtime Design and Innovation Boss John Hoke to Retire After a remarkable journey shaping Nike’s design and innovation landscape, John Hoke, the chief innovation officer, is set to retire in October. Hoke’s legacy at Nike spans over 30 years, during which he played a pivotal role in driving the company’s creative direction and pushing […]
Nike Seeks Brand Boost in Shoe Science for Kipyegon’s 4-Minute Mile Bid
Nike Seeks Brand Boost in Shoe Science for Kipyegon’s 4-Minute Mile Bid Nike, the renowned sportswear brand, has once again set its sights on pushing the boundaries of athletic achievement. In a recent announcement on Wednesday, the company unveiled its ambitious plans to enhance sneaker technology in a bid to support Kenyan track sensation Faith […]
Tecovas Brings Its Cowboy Chic to New York
Tecovas Brings Its Cowboy Chic to New York Tecovas, the renowned western wear brand recognized for its stylish cowboy boots, is making its mark in the Big Apple. With the opening of a sprawling 4,500-square-foot store in SoHo, Tecovas is signaling a strategic move towards broader retail expansion. The brand’s expansion comes as part of […]
Birkenstock Sales Jump On High-End Clog Boom, Asia Expansion
Birkenstock Sales Jump On High-End Clog Boom, Asia Expansion Birkenstock, the renowned sandal-maker, has recently made waves in the fashion industry with a remarkable 19 percent increase in sales. This surge in revenue can be attributed to the soaring demand for its iconic footwear, particularly the high-end clogs that have become a staple among fashion-forward […]
Coach Parent Tapestry to Sell Stuart Weitzman Footwear Brand for $105 Million
Coach Parent Tapestry to Sell Stuart Weitzman Footwear Brand for $105 Million In a strategic move to streamline its portfolio and focus on organic growth, Coach parent company Tapestry has announced the sale of the iconic Stuart Weitzman footwear brand for a significant $105 million. This decision comes on the heels of Tapestry’s commitment to […]