The Fashion Revival of Basketball Sneakers In the world of fashion, trends come and go with the changing seasons. However, there is one trend that seems to be making a comeback in a big way – basketball sneakers. What was once considered purely functional footwear for athletes is now taking center stage in the fashion […]
The Best Athletic Shoes for Women Were Designed for Men. Until Now.
The Best Athletic Shoes for Women Were Designed for Men. Until Now. When it comes to athletic footwear, the industry has long been dominated by designs originally crafted for men. Women who are serious about their fitness routines have often found themselves compromising on style, fit, and performance when it comes to sports shoes. However, […]
Nike’s Jordan Brand to Open First Flagship in Milan
Nike’s Jordan Brand to Open First Flagship in Milan Nike’s Jordan brand, a powerhouse in the world of sports and fashion, is making a significant move by opening its first standalone flagship store in Milan. This new retail space, set to launch later this month, marks a milestone for the brand and its expansion into […]
African Sneaker Brands Go Global
African Sneaker Brands Go Global The sneaker industry has long been dominated by big players from the West, but a new wave of African sneaker brands is making its mark on the global stage. From big hitters to scrappy start-ups, companies from Kenya, Nigeria, Senegal, and South Africa are vying for a piece of the […]
Has Fashion’s Convergence With Sports Gone Too Far?
Has Fashion’s Convergence With Sports Gone Too Far? In recent years, the intersection of fashion and sports has become increasingly blurred, with sports-inspired designs permeating runways, street style, and everyday wear. The trend has been fueled by a deluge of product releases and collaborations between fashion brands and sports teams or athletes. While this fusion […]
What a Winning Strategy Looks Like in Today’s Sneaker Market
The Winning Strategy in Today’s Sneaker Market: A Closer Look at Nike and On In the ever-competitive world of sneakers, two brands have managed to rise above the rest and claim the top spots in the market. Nike and On have become the powerhouses of the sneaker industry, and their success can be attributed to […]
Adidas’ Plans for Yeezy: What We Know
Adidas’ Plans for Yeezy: What We Know Adidas, the renowned German sportswear giant, has been making waves in the industry with its collaboration with Kanye West, the Yeezy brand. The partnership between Adidas and Yeezy has been immensely successful, with sneakers flying off the shelves as soon as they are released. However, recent reports suggest […]
Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?
Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker? Nike, the powerhouse in the sportswear industry, is always on the lookout for the next big thing in sneakers. With the iconic Dunk gradually fading from the spotlight, Nike has set its sights on reviving a classic silhouette to capture the attention of […]
Salomon’s Super Bowl Surprise
Salomon’s Super Bowl Surprise Salomon, the renowned outdoor and sporting goods brand, made a surprising and impactful appearance during the Super Bowl halftime show. Rihanna, the iconic singer and fashion trendsetter, donned Salomon’s “Cross Low” sneakers as a crucial element of her all-red ensemble for the highly anticipated performance. This moment not only solidified Rihanna’s […]
Inside Adidas’ Yeezy Dilemma
Inside Adidas’ Yeezy Dilemma Adidas, the German sportswear giant, found itself in a lucrative partnership with rapper Kanye West, also known as Ye. The collaboration resulted in the creation of the highly sought-after Yeezy brand, which generated a staggering $1.7 billion in 2021 alone. This accounted for nearly 7 percent of Adidas’ annual revenue, showcasing […]